Ebay Auction Title Tips
One of the most important things when it comes to successful eBay auctions is the auction title. The auction title can really make or break the profits you make from an auction.
Because more than 90% of all eBay users will only look at your auction title. And if that auction title is not motivating them to click on your auction to read the description, then you won’t get many bidders to your auction.
One thing that you should definitely do is to make use of all the space you have available for your auction title. EBay allows you 55 characters. And you should use as many of them as possible.
eBay Title Case Study
I want to give you an example. Right now I’m looking at an eBay auction that is titled like this:
Sabine SWM7000 handheld mic
Now there’s a lot of room for improvement with that auction title. It’s only 28 characters long, so that seller was wasting almost 30 characters. Look what would be a better way to title that auction:
SABINE SWM7000 HANDHELD MIC MICROPHONE WIRELESS TRANSM
So you can see and added the word microphone, because many people will be looking for Sabine microphone or SWM7000 microphone, but not “mic”.
To demonstrate my point I just want to show you for how much that microphone is currently selling on the Internet. The retail price is $1199 and some shops sell it for $985. Do you want to know how much that eBay auction seller got? $399. Not even half the market price. I’m pretty sure that had a lot to do with the auction title.
Now you can also see that there really is no perfect auction title. For example, that seller sold not just a microphone but also the transmitter that came with it. Now I couldn’t squeeze the word transmitter in. But at least I put in the word fragment transm. Every potential buyer of a microphone like this will know what is meant by those letters and be motivated to click on the auction to see if it really comes with a transmitter.
But this seller did not even mentioned that into his auction title. He also did not include the word wireless, which I suppose is a pretty important one. Probably lots of people are looking for wireless microphone.
So how do I make the decision that wireless is more important than transmitter? Well, I just guessed. I’m not even in the market so I don’t really know what would get better results. If you’re in the market, you probably know which of these two words would’ve been more important. But just including as much as you can fit into those 55 character space is an absolute must. That seller could have easily gotten $200 more for that microphone. And to me $200 in extra profits from a single auction is worthwhile spending an extra minute on the auction title.
In fact, if I were that seller I would have added a subtitle for 50 cent and put in more relevant keywords. Because with a subtitle you can add 55 more characters and thus highly enhance the likelihood of being found by people who are searching on eBay for your product.
Also, noticed that I wrote it in all capital letters? Well, tests have shown that oftentimes writing in all capital letters gets more attention, more views and more bids. In fact, according to some sellers it’s working as good as paying ebay an extra dollar to bold your auction listing. Now, a dollar isn’t much - but if you want to sell lots of items, that single dollar multiplied a couple of thousand times will make a big difference in your bottom line.
Now this is just a very basic tip when it comes to auction titles on eBay. There are other tips that are way more advanced and effective than this one, but it makes no sense using them if you don’t have to basics straight. However, once you got the basics in place I suggest you sign up for the Auction Informer reports — it’s packed with profit boosting insider tips of successful eBayers, and it’s completely free for you. So better click here to claim your copy right now.
Tags: ebay auction titl, ebay item title, ebay listing title, ebay title